The use of Artificial Intelligence in Business

 Hello fellow bloggers, we have arrived at the final blog unfortunately but this will be an interesting blog to read...We will look into the use of Artificial Intelligence also known as AI in Business. 

Artificial Intelligence is used day-to-day from all users whether it be from businesses, employees, managers or customers. It is used in peoples daily commute, exploring the internet or using social media. Here is some examples of how businesses use AI in their day-to-day running of their companies with most firms focus on driving growth with using AI.

1. Segmenting audiences

Marketing departments can use AI to segment audiences and create their target campaigns and to produce marketing campaigns to be more effective, firms use the data to choose which types of users will view the ads. In high competitive businesses, it is essential to aim for the right audiences. AI has a role of predicting how consumers will react and respond to specific advertisements.

2. Improving Customer Service

As most websites now use chatbots as the most common way to interact with customers queries by communicating with them using AI to try resolve the query before being directed to a human representative if not resolved. From a businesses perspective, chatbots lets firms streamline their customer service processes and free space of employees time to resolve queries that require human interaction. Chatbots usually use a generic language processing with the utilization of machine learning and AI to communicate and translate the customer queries.  

3. Identifying financial fraud

AI is now being utilized to aid businesses detect and respond to fraud threats as AI is recognised as a powerful tool in conflict against banking and financial fraud. There are tools available that recognise suspicious transactions using machine learning algorithms to persistently enhance their accuracy and effectiveness over time.


4. Providing product recommendations

Firms can utilize AI in order to suggest products that will attract consumers interests and engagement. By monitoring and following consumers behaviours on websites, the firm can advise their consumers with products that they would be familiar with or have already viewed. This is a huge advantage for businesses in the e-commerce sector. For example, if a consumer viewed a product on ASOS website, the website will recommend similar products under the viewed product to encourage the consumer to click on the items knowing that they would be interested in similar items. 


That is a wrap for the final blog of the season, if you would like me to come back and do more in the future, leave a comment and don't forget to share...Goodbye and thank you for reading the blogs for the past two months!

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