E-Commerce and Internet Technologies

Good morning fellow bloggers, Sophie back again for our eighth blog of the year. Today we will be discussing E-Commerce and Internet Technologies and reviewing three online platforms that can easily be integrated into a website to help a firm engage in e-commerce. This will include a gym, a new clothing boutique and a café...let's get into it


1. The first E-Commerce platform for a new gym that I would recommend is Simplybook.me. This is a free scheduling website that enables service-based businesses to book appointments and message clients with queries on their website, booking site or on their social media platforms. I personally think that Simplebook.me is the perfect choice to use for the new gym as it will help increase the number of customers to check out the new facility using their new website. The website could include prices, membership plans, booking online section,  facilities in the gym and also images of the types of facilities in it. By using Simplybook.me, it would help grab consumers attention to the gym by using their SEO.


2. In relation to the clothing boutique, I would use the online platform Square. It is a e-commerce platform allowing businesses to sell their products with a point-of-sale system and use payments online. The firm can sell unlimited products online and fulfil orders electronically. Clothing boutiques are privately owned firms and often carry higher-end locally produced and smaller batch goods from unique vendors. For that reason, I think Square is suitable for the clothing boutique due to customers will be able to pay with card as a choice and can purchase clothing online 24/7 at any time of the day. Also it saves costs for the company due to overhead costs associated with ensuring a physical location rather than using an online store.



3. Lastly in relation to the café, I think that HubSpot is a suitable platform. HubSpot is a CRM platform that is designed to scale with a firms business. It can specialise between a sole trader to a 2,000 employee enterprise. A good café shop website should be easy to navigate and provide users with relevant information to be decide to visit the café or place an order online. For that reason, I think that HubSpot is best suited and it should include aspects such as access to the menu, opening hours, how to get to the cafes location and online order options. Card options should be essential with this website also as most consumers use card transactions daily and the café would be unsuccessful without contactless card options.



Comments

Post a Comment

Popular posts from this blog

Why companies often struggle with Information Systems implementation

Image
Welcome back fellow bloggers, its your favourite blogger Sophie back again. This week we will look at an interesting topic. Many companies often struggle with Information Systems implementations and often look into new trends in technology to keep relevant and competitive and there are numerous reasons why they might face challenges during this process. Training employees can be time-consuming If companies spend weeks training employees on how to use Information Systems, employees cannot focus on their full-time career leading to loss in productivity from staff which causes low morale amongst the company putting it at risk. Even though training is time consuming, it is important to cover as the lack of training with employees can lead to errors and inabilities (Sharp, 2021).  Resistance to change Individuals usually resist to change and like to stick to the same strategies and with the change of installing new Information Systems it can cause complexity within workflows. They may r...
Read more

Ireland as a Digital Economy

Image
 Ireland as a Digital Economy Good morning fellow bloggers, Its Sophie here and this week we will be starting into our digital economy blogs. For our first official blog we will look at Ireland as a Digital Economy. There are a number of reasons of why Ireland is becoming more popular for companies looking to expand their businesses: Low Corporate Tax Rate The corporation tax rate is at an average of 12.5% for majority of incorporated firms throughout Ireland as opposed to it being 20% in a lot of EU countries. This attracts companies to reside in Ireland in order to achieve their businesses with levying low corporate tax. Educated workforce Ireland has one of the most highest educated workforce in the EU with a high rate of 59% of Irish workers have been educated with eith er level 5 or equivalent, bachelors, masters and doctoral degrees making workers the most skilled and educated in the EU (The Irish Examiner, 2023). A dvanced Technology I reland has a high achievement of inves...
Read more

The use of Artificial Intelligence in Business

Image
 Hello fellow bloggers, we have arrived at the final blog unfortunately but this will be an interesting blog to read...We will look into the use of Artificial Intelligence also known as AI in Business.  Artificial Intelligence is used day-to-day from all users whether it be from businesses, employees, managers or customers. It is used in peoples daily commute, exploring the internet or using social media. Here is some examples of how businesses use AI in their day-to-day running of their companies with most firms focus on driving growth with using AI. 1. Segmenting audiences Marketing departments can use AI to segment audiences and create their target campaigns and to produce marketing campaigns to be more effective, firms use the data to choose which types of users will view the ads. In high competitive businesses, it is essential to aim for the right audiences. AI has a role of predicting how consumers will react and respond to specific advertisements. 2. Improving Customer ...
Read more